Facebook, Instagram, or YouTube? How to Choose the Best Platform for Your Birth Business

Hey love,

If you're here, it's probably because you’ve been wondering how to share your sacred work with the world in a way that feels aligned—not overwhelming.

You’re a birth worker, a guide, a holder of stories and strength. And you’re ready for more people to find you. To trust you. To feel you.

But with so many platforms out there—Instagram, Facebook, YouTube—it’s easy to get stuck in the “where do I even start?” spiral.

So let’s pause for a moment. Breathe.This doesn’t have to be about chasing algorithms or doing what everyone else is doing.

Let’s talk about showing up in a way that honors your rhythm, your energy, and your gifts.

First, Trust Your Natural Flow

Before we get into platforms and strategies, I want you to ask yourself this gentle question: What kind of sharing feels nourishing to me?

Do you love talking and connecting face to face (even through a screen)?

Do you feel more comfortable writing your heart out in long, thoughtful posts?

Do you love the beauty of visuals, soft colors, and quiet moments captured?

There’s no wrong answer. The best place for you to show up is the one that feels the most like you.

Because your magic doesn’t come from doing more—it comes from being real, rooted, and in rhythm.

Instagram: A Beautiful Window Into Your World

Instagram is like a digital vision board—a place for stories, beauty, and connection in bite-sized moments.

If you:

• Love sharing little pieces of your day, your thoughts, or your client wins

• Enjoy playing with visuals—photos, affirmations, even short videos

• Want your people to feel your presence and energy through your posts

  
  

Then Instagram might be your digital home.

What makes it lovely:

✨ It’s personal, visual, and heart-centered

✨ Reels let you share quick tips or quiet moments of wisdom

✨ Stories create space for everyday connection

A gentle caution:

🌀 It moves fast, and it’s easy to get swept up in “shoulds”

Tender tip:Share what feels true. A short Reel about “What I wish more birthing people knew” or a quiet photo with a heartfelt caption can create so much resonance.

Facebook: The Village Gathering Place

Facebook may not be flashy, but it’s still powerful—especially for birth workers who want to build a community or connect locally.

If you:

• Dream of holding space in an intimate, ongoing way (like a group or class)

• Serve folks in your local area and want to be part of their daily scroll

• Like sharing articles, hosting events, or creating conversations

• 
  

Then Facebook might be the cozy gathering space you’re looking for.

Why it works:

🌿 Groups are like modern-day circles—you can nurture trust deeply

🌿 It’s still where many millennial and Gen X parents hang out

🌿 You can be part of local discussions and meet people organically

A gentle caution:

📉 Business pages don’t always get much love unless you’re actively engaging

Tender tip: Don’t be afraid to use your personal voice. When you show up with vulnerability and wisdom, people feel it. Let your posts be soft landing places for the people who need you.

YouTube: Deep, Steady Trust-Building

YouTube is the slow burn. It’s not instant, but it’s deep. It’s where people really get to sit with you. Listen to you. Learn from you. And when done with heart, it’s magnetic.

If you:

• Feel at home teaching or storytelling through video

• Want your content to live longer than 24 hours

• Dream of being found by people searching for exactly what you offer

• 
  

YouTube could be a sacred space for your voice to echo longer.

Why it’s special:

💫 You can share your wisdom in full form (no cutting yourself off at 90 seconds)

💫 It’s evergreen—your videos work for you long after you hit “publish”

💫 People get to truly know you

A gentle caution:🎥 It takes more prep, and growth is more of a slow unfolding

Tender tip: You don’t need to be polished or perfect. Just speak from your heart. A 10-minute video on “3 Ways to Prepare for Labor Emotionally” can be a game-changer for someone searching at 2 AM.

So... Where Should You Begin?

Here’s a soft guide—not a rule, just a whisper to guide you:

If you…	You might start with…
Feel lit up by visuals and short-form sharing	Instagram
Love conversations and cozy, local connections	Facebook
Want to go deep and let your wisdom unfold	YouTube

But here’s the real truth: You don’t have to be everywhere. You just need to be somewhere, and show up there fully.

Choose one place. One voice. One rhythm. That’s where your clients will meet you.

A Final Word, From My Heart to Yours

This work you’re doing—it’s sacred.

And the way you show up online? That’s part of your care, too. Your words, your presence, your stories… they’re all extensions of the way you hold space.

You don’t need to go viral to make a difference. You don’t need to be perfect or polished to be powerful.

You just need to be you.And that, dear one, is more than enough.

So whether you’re writing a post, filming a video, or just sitting with a blank screen wondering what to say—remember this:

Your voice matters. Your work is needed. And the right people are looking for you.

One platform. One post. One soul at a time.

I’m rooting for you.

Always. 💛