Why Every Birth Worker Needs SOPs (Even If You Think You Don’t) As a birth worker, your time is sacred. You’re holding space for others, supporting families during life-changing moments, and juggling it all with compassion and care. But let’s be real: the business side? It can get overwhelming—especially when you’re doing everything yourself. That’s where SOPs (Standard Operating Procedures)  come in. Whether you're a solo doula or growing a team of birth professionals, SOPs

Let’s be honest — most of us didn’t get into birth work because we love marketing or “closing deals.” We became doulas, midwives, childbirth educators, and birth photographers because we care deeply about supporting families through one of life’s most sacred transitions. But here’s the truth: if people don’t hire you, you can’t serve them.And while “selling yourself” might feel awkward, it doesn’t have to. You don’t need to be pushy, salesy, or someone you’re not. There’s a s

The birth industry is growing fast, and with more families seeking holistic and personalized care, now is the perfect time to build a thriving birth work business. But not all birth work niches are equally profitable. If you want to make a real impact and  a sustainable income, choosing the right niche is key. In this post, we’ll break down the most profitable birth work niches and help you decide which one is right for you. What Makes a Birth Work Niche Profitable? Before di

How to Grow Your Birth Work Business: A Step-by-Step Guide Starting a birth work business is a rewarding journey that allows you to support families during one of the most transformative times in their lives. Whether you’re a doula, lactation consultant, or childbirth educator, growing your business requires a blend of passion, strategy, and business acumen. In this article, we’ll walk you through the essential steps to build a sustainable and successful birth work business.