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Crafting a Brand That Feels Like You: A Gentle Guide to Building a Memorable Identity for Your Birth Work Business
Your brand is more than a logo. It’s how people feel when they come across your work. It’s the warmth in your words, the softness in your visuals, and the quiet strength in the way you show up. As a birth worker—doula, midwife, lactation consultant, childbirth educator, or postpartum guide—your brand identity should reflect the heart of your practice. And yes, your colors and logo matter. But building a memorable brand goes deeper than design—it’s about creating a visual and
3 min read


Turn Visitors into Clients: How to Design a High-Converting Birth Work Landing Page
As a birth worker, your website is often the first point of contact potential clients will have with you. A landing page, in particular, plays a pivotal role in guiding those visitors toward becoming clients. It’s essential that this page not only looks great but also functions as an effective tool to convert visitors into paying clients. Whether you’re a doula, midwife, childbirth educator, or lactation consultant, your landing page should embody your services and expertise
5 min read


The Birth Worker’s Website Checklist: Everything You Need to Get Online With Confidence
As a birth worker—whether you’re a doula, midwife, childbirth educator, lactation consultant, or postpartum support specialist—your presence, wisdom, and heart-centered service are deeply needed. But in today’s world, one of the most powerful ways to extend that support beyond the birth room is through your online presence. Having a professional, clear, and aligned website isn’t just about looking polished—it’s about connection . Your website is often the first experience a p
4 min read
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